Speakwell English Academy

Analytics

Executive Analytics & Performance Reports

Real-time measurement of website traffic, student funnel conversion rates, and acquisition channels

Monthly Unique Visitors

142,850

+16.8%vs last month

Inquiry Conversion Rate

4.12%

+0.8%vs last month

Total Inquiries Captured

1,482

+14.2%vs last month

Mobile Traffic Share

78.4%

Optimized responsive UI

Monthly Inquiries Growth Trend

Consistent upward momentum across 6 months

+51.2% Overall Growth
980
Jun
1120
Jul
1240
Aug
1310
Sep
1420
Oct
1482
Nov
Conversion Driver: Introducing the 5-minute Free AI English Level Test in Q3 increased website lead conversions by 28%.

Acquisition Channels

Where enrolled students find Speakwell

Organic Google Search (SEO)44%

652 leads generated

Direct & Brand Recall24%

356 leads generated

Instagram & Meta Campaigns18%

267 leads generated

Alumni Referrals & Word-of-Mouth14%

207 leads generated

Zero dependency on third-party aggregators

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